When you supply your own artwork, has your printer asked you to add a “bleed” to the artwork? Many printed pieces have artwork, graphics and background colors that go to the edge of the paper. Bleeds refer to the artwork that goes beyond the finished product and is trimmed off in the finishing process. […]
How Rewards Effect Customer Loyalty
Loyal Customers Want to Be Rewarded A current (January 2016) article in Marketing News magazine, a publication of the American Marketing Association provides a summary of a larger study on the effects of customer loyalty on retail pricing. In the “The Buzz“, an insight into scholarly study “Willing to Pay More, Eager to Pay Less: The […]
Protecting Your Credit Cards
Protecting Your Digital Footprint Technology has given us wonderful things and freedom but has also opened the opportunity for crooks. It’s a sad but real truth, thieves are developing new and clever ways to steal your valuable financial information. Criminals can secure your credit card data simply by walking past you with an electronic scanner […]
Sometimes it’s the Little Things
My wife and I just returned from Hawaii… I know, I’m a bragger… but actually we received the trip free as a sales award for my wife from her company Silpada Jewelry! Silpada always goes out of it’s way to give the top 4% who earn this award the best on the annual “SOAR” trip […]