My daughter recently pet/house sat for a lady going out of town for a convention. As the person really didn’t know my daughter (17 years old), there had to be some anxiety (even if a little) on her behalf to leave her dog. let alone her house, with a total stranger, even though she found […]
Do Business Cards Still Matter
In this age of overwhelming digital media, do business cards still mean anything? For that matter, even to people under 35 years old who could just “Bump” information (of course if there is a WiFi signal present… oh and if “Bump” still existed!) But back to business cards, “Why yes Virginia, they do!” More than […]
Is Direct Mail Dead?
Direct Mail is Dead – Long Live Direct Mail! The notion that direct mail is a thing of the past is a delusion. The arrival and rapidly expanding growth of the Internet, digital and social media fuels the flames on this misconception. Stories of the United States Postal Service losing 15 billion dollars per day […]
Direct Mail in an Internet World
The consumer’s mind is rarely idle—at least, not subconsciously. As TV shows break for commercials, we surf the Internet. After we check email on our smartphones, we swipe to browse Facebook. From one platform to another, users are blanketed with advertising and delivered messages. But despite the consumer’s digital dependency, offline marketing isn’t dead. Businesses […]
Liar Liar Pants On Fire!
The following is the copy from an article I wrote for the local San Diego Better Business Bureau Blog. Guest Blogs: Sometimes the Scam Comes from Employees 10/30/2013 – A recent San Diego Union-Tribune article on insider theft reminded me that not all scams come from third world countries or swindlers in our own country; they […]
What Color is Your Sky?
I like to joke with my family, kids, wife, friends and even clients when they go off into something… well weird… and I ask them, “What IS the color IN the sky in your world?”. I deal with color every day and it can be one of the most frustrating things to explain to clients […]