Loyal Customers Want to Be Rewarded A current (January 2016) article in Marketing News magazine, a publication of the American Marketing Association provides a summary of a larger study on the effects of customer loyalty on retail pricing. In the “The Buzz“, an insight into scholarly study “Willing to Pay More, Eager to Pay Less: The […]
Custom Labels with No Die Charge? Wait… What?
I Love Technology! I have to tell you, in this environment of at times, too much technology that sucks our time and brains, of always being on our smart phones, even in the middle of a ballgame, there are some technologies that are so very cool and actually help businesses. A while ago, digital labels […]
Protecting Your Credit Cards
Protecting Your Digital Footprint Technology has given us wonderful things and freedom but has also opened the opportunity for crooks. It’s a sad but real truth, thieves are developing new and clever ways to steal your valuable financial information. Criminals can secure your credit card data simply by walking past you with an electronic scanner […]
Do Business Cards Still Matter
In this age of overwhelming digital media, do business cards still mean anything? For that matter, even to people under 35 years old who could just “Bump” information (of course if there is a WiFi signal present… oh and if “Bump” still existed!) But back to business cards, “Why yes Virginia, they do!” More than […]
Is Direct Mail Dead?
Direct Mail is Dead – Long Live Direct Mail! The notion that direct mail is a thing of the past is a delusion. The arrival and rapidly expanding growth of the Internet, digital and social media fuels the flames on this misconception. Stories of the United States Postal Service losing 15 billion dollars per day […]
Sometimes it’s the Little Things
My wife and I just returned from Hawaii… I know, I’m a bragger… but actually we received the trip free as a sales award for my wife from her company Silpada Jewelry! Silpada always goes out of it’s way to give the top 4% who earn this award the best on the annual “SOAR” trip […]