Loyal Customers Want to Be Rewarded A current (January 2016) article in Marketing News magazine, a publication of the American Marketing Association provides a summary of a larger study on the effects of customer loyalty on retail pricing. In the “The Buzz“, an insight into scholarly study “Willing to Pay More, Eager to Pay Less: The […]
Sometimes it’s the Little Things
My wife and I just returned from Hawaii… I know, I’m a bragger… but actually we received the trip free as a sales award for my wife from her company Silpada Jewelry! Silpada always goes out of it’s way to give the top 4% who earn this award the best on the annual “SOAR” trip […]
I Feel the Need for Speed!
Speed Baby! More power Scotty! Go Speed Racer Go! Quickness is one the the hallmarks of a great company. How fast (and of course correctly) you perform a job is all important to your customers these days. We as a society are being well groomed to want it now not later. Nothing more illustrates how […]