Loyal Customers Want to Be Rewarded A current (January 2016) article in Marketing News magazine, a publication of the American Marketing Association provides a summary of a larger study on the effects of customer loyalty on retail pricing. In the “The Buzz“, an insight into scholarly study “Willing to Pay More, Eager to Pay Less: The […]
Protecting Your Credit Cards
Protecting Your Digital Footprint Technology has given us wonderful things and freedom but has also opened the opportunity for crooks. It’s a sad but real truth, thieves are developing new and clever ways to steal your valuable financial information. Criminals can secure your credit card data simply by walking past you with an electronic scanner […]
Do Business Cards Still Matter
In this age of overwhelming digital media, do business cards still mean anything? For that matter, even to people under 35 years old who could just “Bump” information (of course if there is a WiFi signal present… oh and if “Bump” still existed!) But back to business cards, “Why yes Virginia, they do!” More than […]