Self-Promoted Trade Shows are an excellent opportunity to present your company and products in a environment where people expect to see and speak with you. Eagle Print Dynamics does this in several ways. Our major trade show is our Annual Marketing and Branding Expo where we bring in over 30 of our top factory representatives to […]
It’s a Dogs World
My daughter recently pet/house sat for a lady going out of town for a convention. As the person really didn’t know my daughter (17 years old), there had to be some anxiety (even if a little) on her behalf to leave her dog. let alone her house, with a total stranger, even though she found […]
Do Business Cards Still Matter
In this age of overwhelming digital media, do business cards still mean anything? For that matter, even to people under 35 years old who could just “Bump” information (of course if there is a WiFi signal present… oh and if “Bump” still existed!) But back to business cards, “Why yes Virginia, they do!” More than […]
Goals … we don’t need no….
I believe that setting goals is… well… … a worthless waste of time. I heard Penn Jillette (of Penn & Teller) speak at a luncheon yesterday. What he responded to a question from the audience was priceless. He was asked if he set goals down to get where he is today. Jillette responded that he never set […]
Is Direct Mail Dead?
Direct Mail is Dead – Long Live Direct Mail! The notion that direct mail is a thing of the past is a delusion. The arrival and rapidly expanding growth of the Internet, digital and social media fuels the flames on this misconception. Stories of the United States Postal Service losing 15 billion dollars per day […]
Direct Mail in an Internet World
The consumer’s mind is rarely idle—at least, not subconsciously. As TV shows break for commercials, we surf the Internet. After we check email on our smartphones, we swipe to browse Facebook. From one platform to another, users are blanketed with advertising and delivered messages. But despite the consumer’s digital dependency, offline marketing isn’t dead. Businesses […]