My wife and I just returned from Hawaii… I know, I’m a bragger… but actually we received the trip free as a sales award for my wife from her company Silpada Jewelry! Silpada always goes out of it’s way to give the top 4% who earn this award the best on the annual “SOAR” trip and even more to the 1% who earn the upgrade each year like my wife.
But sometimes it’s the little touches that matter and you remember. This year we walked into our room at the Waikiki, walked to the window and looked out on the beautiful beach and ocean from a high floor, but what we remember was the bathtub. Silpada had the hotel staff “paint” the word “Aloha” and the Silpada logo. Pretty simple huh? But memorable and probably free or very inexpensive to do.
So the question is, what little things can you do for your clients to be memorable? Something as simple as a handwritten thank you card (yes, handwritten), maybe some donuts, flowers, something cool and useful. What have you done to impress a client? Let me know.