The Starbucks/Coffee Bean Customer Service Secret
Do you have a favorite coffee house you visit on a daily or weekly basis and they know your name? For a retail business or for that matter, any business should apply this rule. Learn your repeat customers names, faces, likes, dislikes, hobbies, etc. In essence you are doing personal data gold-mining of your clients.
I can even take this one step further. My wife and I both visit the local Coffee Bean and they now both of use by name, drink and how we like it. One of my wife’s friends stop by this same location and ordered a drink for my wife whom she was meeting later with the coffee. When Susan (my wife’s friend) placed the order, the girl at the front asked if this was for Teresa (my wife). She was at home at the time. NOW that is great customer service.
Think how you can apply information about your clients into a positive emotional experience for them. Be proactive – think ahead. It will amaze and surprise your customers, and make them lifetime clients.